SVP of Media
A top notch Marketing & Advertising agency is looking to add a SVP of Media to play a key role on their media activation team with ever growing clientele.
- Nashville, TN
- $140,000 - $190,000
- Managed by Jobot Pro: Julie Massey
A bit about us:
A top notch Marketing & Advertising agency is looking to add a SVP of Media to play a key role on their media activation team with ever growing clientele.
Why join us?
Excellent benefits package
Amazing company culture and environment!!
Lot of growth potential
Amazing company culture and environment!!
Lot of growth potential
Job Details
***This is an onsite/hybrid role in Nashville, TN***
Lead a growing media activation team, negotiating, activating and optimizing brand performance across
all channels:
weekly, monthly, post-campaign, etc.)
invoices; and Channel Activation team’s role in the preparation of client billing.
Experience Required:
o Comscore Digital
o Media Ocean OX/Prisma Digital
o Social buying platforms (Facebook, Twitter, Pinterest, LinkedIn, etc.)
o Search buying platforms (Google, Bing) and bid management tools (we use SA360)
o Competitive reporting platforms (we use Nielsen AdIntel and SEM Rush)
o Google Tag Manager
o Google Analytics and/or Adobe Analytics
Lead a growing media activation team, negotiating, activating and optimizing brand performance across
all channels:
- Traditional: Local TV/Radio, National TV/DRTV/Programmatic/Addressable, National Radio,
- Digital: programmatic and site-direct digital (CTV, OTT, OLV, display, native, digital audio), paid
- Recruit, mentor and train channel activation associate directors, managers and specialists who
- Collaborate with Performance Analytics director (or third party resources) to ensure accurate and
weekly, monthly, post-campaign, etc.)
- Collaborate with Channel Strategy and Performance Analytics teams to devise tracking and
- Serve as an agency subject matter expert and thought leader on best practices for channel activation
- Responsible for overseeing finances associated with channel activation – including vendor contract and
invoices; and Channel Activation team’s role in the preparation of client billing.
- Able to operationalize improved processes and procedures, new technologies, models, data tools, and
Experience Required:
- 10+ years progressive experience in media buying and activation in an agency environment, inclusive of
- Solid leadership ability, with strong emotional intelligence; ability to lead and grow results-oriented
- A background in activating brand and performance-oriented campaigns across both traditional and
- Experience overseeing investment budgets exceeding $100M.
- Experience negotiating and activating omni-channel campaigns with media and/or sports/entertainment
- Familiarity and experience with major traditional and digital activation data and technology:
o Comscore Digital
o Media Ocean OX/Prisma Digital
o Social buying platforms (Facebook, Twitter, Pinterest, LinkedIn, etc.)
o Search buying platforms (Google, Bing) and bid management tools (we use SA360)
o Competitive reporting platforms (we use Nielsen AdIntel and SEM Rush)
o Google Tag Manager
o Google Analytics and/or Adobe Analytics
- PREFERRED: Experience with marketing platforms (Salesforce, Adobe, Oracle, etc.)
Easy Apply Now
Job Details
Managed by Jobot Pro
Location
Nashville, TN
Job Type
Permanent
Compensation
$140,000 - $190,000