Senior Product Marketing Manager

My client is a SaaS provider for the healthcare industry.

Essential Duties and Responsibilities:
To perform this job successfully, an individual must be able to perform the following satisfactorily; other duties may be assigned. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Be the expert on market intelligence and the competitive landscape, understanding our competition's positioning.
• Lead research efforts to understand customer segments, pain points, and preferences, while analyzing industry trends and competition.
• Develop business cases in partnership with product managers to help inform investment decisions and revenue growth opportunities.
• Gather and analyze customer feedback and data to improve products and influence development decisions.
• Own, plan and manage product launches and releases, coordinating cross-functional implementation.
• Document our buyer's process and drive sales and marketing process improvements based on insights, in order to better execute marketing campaigns to generate awareness and acquire customers.
• Track and analyze key performance metrics related to the product adoption, customer satisfaction, and revenue growth, then own the read-out to the executive leadership team.
• Develop marketing plans in collaboration with the marketing team to retain and acquire new customers.
• Monitor competitors' activities, product offerings, and marketing strategies to identify opportunities and challenges for the products.

Education/Experience:

• A minimum of 4 years of experience in product marketing, preferably in the SaaS industry.
• Bachelor's degree, preferably in Marketing, Business, or related field. MBA is a plus.
• Demonstrated success in developing and executing go-to-market strategies for SaaS products.
• Strong analytical skills with the ability to derive insights from data.
• Excellent written and verbal communication skills.
• Ability to work collaboratively with cross-functional teams and influence stakeholders.
• Proven project management skills with a track record of meeting deadlines.
• Familiarity with CRM, Market Automation and WebAnalytics tools
• Experience using Product Analytics tools (e.g., Amplitude, Pendo), Collaboration and Project Management tools (e.g., Trello, Asana)
• Familiarity with Customer Feedback and Survey tools (e.g., SurveyMonkey, Qualtrics)
• Experience with Competitor Analysis tools (e.g., SEMrush, SimilarWeb) and Email Marketing platforms (e.g., Mailchimp, SendGrid).