Senior Digital Marketing Strategist

We are seeking a passionate and experienced Senior Digital Marketing Strategist to join our dynamic team. This role is perfect for an individual who has a deep understanding of the digital landscape and can leverage this knowledge to develop innovative and effective strategies. As the Senior Digital Marketing Strategist, you will be responsible for creating, implementing, tracking, and optimizing our digital and product marketing campaigns across various marketing channels. This position requires a high level of creativity, attention to detail, project management skills and a love for data analysis.

Qualifications:

• Bachelor's degree in Marketing, Business, or related field.
• A solid track record with 5+ years of experience in digital marketing, particularly within the industry.
• Proven experience in managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Experience in optimizing landing pages and user funnels.
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Excellent verbal and written communication skills.
• Strong prioritization, planning and project management skills with attention to detail.
• Ability to work well in a fast-paced, collaborative environment.