Marketing Manager

Top Tri-State Law Firm

401(k) matching
Dental insurance
Employee assistance program
Health insurance
Health savings account
Paid time off
Vision insurance

Job Details:
Exciting opportunity for an experienced Marketing Manager to join a dynamic team within the Legal industry. The ideal candidate will be a seasoned marketing professional with a proven track record of managing high-budget campaigns, paid media, and paid search activities. This role requires a strategic thinker who can also execute, with a strong understanding of the digital media landscape. The Marketing Manager will be responsible for managing a $1M budget, leading the development and execution of marketing strategies to drive brand awareness and generate leads. This role requires a bilingual professional (English/Spanish) with a minimum of 5 years experience as a Marketing Manager.

Responsibilities:

• Develop and implement comprehensive marketing strategies to increase brand visibility and market share.
• Manage a $1M marketing budget, ensuring spend is tracked and ROI is maximized.
• Lead the planning and execution of marketing campaigns across various channels, with a focus on paid social, paid media, and SEM.
• Work closely with the agency to ensure marketing efforts are aligned with overall business objectives.
• Oversee Google Ads and paid search activities, regularly analyzing performance and optimizing for results.
• Collaborate with cross-functional teams to develop and execute marketing initiatives.
• Leverage data and analytics to drive decision making and continually improve marketing effectiveness.
• Ensure all marketing materials and communications are in line with brand guidelines and regulatory requirements.
• Stay abreast of industry trends and competitive landscape to inform marketing strategies.

Qualifications:

• Minimum of 5 years of experience as a Marketing Manager, preferably within the legal industry.
• Proven experience managing a marketing budget of $1M or more.
• Strong knowledge of paid social, paid media, SEM, Google Ads, and paid search.
• Experience working with agencies to develop and execute marketing strategies.
• Bilingual in English and Spanish.
• Strong analytical skills, with the ability to interpret marketing data and analytics.
• Excellent communication and presentation skills.
• Strong project management and organizational skills, with the ability to manage multiple projects simultaneously.
• Bachelor's degree in Marketing, Business, or related field.
• Self-motivated, with the ability to work independently and as part of a team.
• Strong understanding of the legal industry and its marketing trends is a plus.