Marketing Manager (Bilingual/Spanish Speaking)

This role requires a bilingual professional (English/Spanish) with a minimum of 5 years experience as a Marketing Manager. Exciting opportunity for an experienced Marketing Manager to join a dynamic team within the Legal industry. The ideal candidate will be a seasoned marketing professional with a proven track record of managing high-budget campaigns, paid media, and paid search activities. This role requires a strategic thinker who can also execute, with a strong understanding of the digital media landscape. The Marketing Manager will be responsible for managing a $1M budget, leading the development and execution of marketing strategies to drive brand awareness and generate leads.

Responsibilities:
Develop and implement comprehensive marketing strategies to increase brand visibility and market share.
Manage a $1M marketing budget, ensuring spend is tracked and ROI is maximized.
Lead the planning and execution of marketing campaigns across various channels, with a focus on paid social, paid media, and SEM.
Work closely with the agency to ensure marketing efforts are aligned with overall business objectives.
Oversee Google Ads and paid search activities, regularly analyzing performance and optimizing for results.
Collaborate with cross-functional teams to develop and execute marketing initiatives.
Leverage data and analytics to drive decision making and continually improve marketing effectiveness.
Ensure all marketing materials and communications are in line with brand guidelines and regulatory requirements.
Stay abreast of industry trends and competitive landscape to inform marketing strategies.

Minimum of 5 years of experience as a Marketing Manager, preferably within the legal industry.
Proven experience managing a marketing budget of $1M or more.
Strong knowledge of paid social, paid media, SEM, Google Ads, and paid search.
Experience working with agencies to develop and execute marketing strategies.
Bilingual in English and Spanish.
Strong analytical skills, with the ability to interpret marketing data and analytics.
Excellent communication and presentation skills.
Strong project management and organizational skills, with the ability to manage multiple projects simultaneously.
Bachelor's degree in Marketing, Business, or related field.
Self-motivated, with the ability to work independently and as part of a team.
Strong understanding of the legal industry and its marketing trends is a plus.