ECommerce Marketing Manager

A leader in the health and exercise-centric lifestyle brand that is dedicated to cultivating and empowering those within the fitness community

A leader in the health and exercise-centric lifestyle brand that is dedicated to cultivating and empowering those within the fitness community!

Great benefits include :
Medical, Dental, Vision Insurance.
Life Insurance: Fully covered by the company.
401k matching, 100% match up to first 3% and 50% match for the next 2%. Eligible to enroll after six months with the company. 100% fully vested.
Paid Sick Leave
7 Paid Holidays
Paid Vacation and more

Job Details:
We are on the hunt for an experienced, driven, and dynamic ECommerce Marketing Manager to join our marketing team. This role will be responsible for driving the strategic planning, development, and execution of our Ecommerce marketing initiatives. The ideal candidate will have a strong background in digital marketing, with a focus on ECommerce platforms, SEO/SEM, PPC, and product launches. This is a fantastic opportunity for someone who is passionate about Ecommerce and digital marketing, and who is ready to make a significant impact on our business.

**THIS POSITION IS ON-SITE**

Responsibilities:

1. Develop, implement, and manage our Ecommerce strategy to drive online sales, increase website traffic, and achieve revenue goals.
2. Manage all aspects of our online marketing, including SEO/SEM, PPC, email marketing, social media marketing, content marketing, display advertising, and affiliates.
3. Conduct market research to identify new opportunities and insights, and stay up-to-date with the latest trends and best practices in online marketing and Ecommerce.
4. Oversee the creation and execution of product launches on various Ecommerce platforms, including Amazon, Shopify, Walmart, and QVC.
5. Utilize tools such as Google Analytics, Webtrends, and Helium 10 to analyze and report on the performance of our Ecommerce activities.
6. Work closely with the merchandising team to determine the best products to promote and sell online.
7. Manage our Amazon Seller Central account, including product listings, promotions, and customer reviews.
8. Develop and execute strategies for new guest offers, email campaigns, and social media promotions.
9. Collaborate with the creative team to create engaging and high-converting site content and digital assets.

Qualifications:

1. Bachelor's degree in Marketing, Business, or a related field.
2. Minimum of 5+ years of experience in Ecommerce marketing, with a focus on SEO/SEM, PPC, and product launches.
3. Proven experience with Ecommerce platforms, including Amazon, Shopify, and QVC.
4. Strong knowledge of Google Analytics, Webtrends, Google AdWords, and other digital marketing tools.
5. Experience with B2B and B2C marketing, with a focus on retail.
6. Strong understanding of data analytics and the ability to interpret and utilize data to drive decision making.
7. Excellent communication and interpersonal skills, with the ability to work effectively in a team environment.
8. Highly creative, with a proven track record of developing innovative and effective marketing strategies.
9. Self-motivated, with the ability to manage multiple projects simultaneously and meet deadlines.
10. Strong understanding of direct and semi-direct online marketing strategies.